Wednesday, 29 June 2011

Why most product launches fail?

getting attention to new offering is big challenge. There are 6 causes of flops

1. Company cant support the fast growth.
2. Delay your launch until the product is really ready
3. The new items exists in product limbo
4. The product defines a new category and requires substantial consumer education.
5. The product is revelutionery but there is no market for it.
6.  Lack of adquate market research